The Rockin’ River Music Fest is a B.C. family-owned and operated country music festival that takes place annually, on the BC Day long weekend, in Merritt, BC – incidentally also known as the ‘Country Music Capital of Canada’.

The City of Merritt has embraced the festival and all that it brings to the community and outlying areas. Over the years, the Rockin’ River stages have been graced by any number of world-class entertainers such as Willie Nelson, Toby Keith, Kasey Musgraves, Kenny Hess, Eric Church, Dallas Smith, Sam Hunt, Madeline Merlo, Luke Combs, Brett Eldredge, Midland, Dustin Lynch, Chris Janson, and many more. Some of the highly anticipated 2019 Merritt Rockin River artists include Jason Aldean, Brothers Osborne, Old Dominion, Maren Morris, Kane Brown, Brett Kissel, Lee Brice, and Lindsay Ell to name just a few. It continues to be the festival’s goal to bring the best of country music to the very best country music fans in the world, and in the process provide an unforgettable experience that showcases the best of BC.