Hell or High Water Concert & Telethon Fundraiser 

More relief is coming to the devastated fire and flood communities in British Columbia Canada

Merritt British Columbia Canada – BC fire and flood communities and the surrounding affected First Nation bands have endured terrible loses in 2021. EH Canada Travel, Kenny Hess (Founder of Rockin’ River Music Festival), Citxw Nlaka’pamux Assembly (Nooaitch, Coldwater, Shackan, and Cook’s Ferry Indian Bands), Tourism Nicola Valley, Experience Nicola Valley and the Rotary Club are proud to step up and present the “Hell or High Water” live music concert and a 12 hour online telethon to raise money for the people of the fire and flood ravaged communities in British Columbia, Canada.  

Please hold on to your kindness until the www.hellorhighwater.ca website is online ready for processing your donations starting on or around Dec. 25th. Please check back for updates.

BC Flood and Fire Relief 

Canada is watching British Columbia more than any other time in its history. Every Canadian has heard of the BC forest fires and floods. “Google’s Year in Search” provides us an even clearer picture into what is “top of mind” of Canadians in 2021. And when it comes to searching online, B.C.’s wildfires was 7th, and the Lytton fire was 9th, with Covid-19 taking #1 spot on the list. People are listening. 

Hell or High Water Concert and Telethon

Musicians, celebrities, dignitaries, companies, and people like you are all coming together to provide some much needed help in this fundraising initiative. Because of the many challenges we still face in British Columbia and will continue to face – including flood and fire damages, housing shortages, supply chains, working transportation infrastructure, the current Covid 19 safety concerns and so much more. The “Hell or High Water” telethon is online, respecting Covid protocols, it is a two part fundraising event. 

(1) Music Concert
(January 28th, 2022)
Live music concert featuring a top line-up of  music artists and celebrities from across Canada, and North America performing at the Clarke Foundation Theatre in Mission, BC, Canada.  Respecting Covid 19 protocols, seating is limited and by donation. The concert is to be recorded and then played exclusively online by eh Canada Travel in partnership with Experience Nicola Valley. Line up announcement coming soon. 

(2) Online 12 hour Telethon
(February 13th, 2022)
The live music concert (above) will be exclusively aired during a live 12 hour online fundraising telethon. Included with the live concert performances, will be additional special appearances, performances, videos, personal messages, interviews with national, regional and local musicians, celebrities, special guests, dignitaries,  and more.  (Location Merritt BC. Venue to be announced)

Billions in Damages

The wildfire that destroyed Lytton, B.C., is estimated to cost $78 million. Then there is Monty Lake, Paxton Valley and the Okanagan Lake. There are too many to list. Then came November 2021 and the widespread flooding across southern British Columbia. A flood estimated to have caused $450-million in insured damages, making it the most costly severe weather event in the province’s history. Canadians are watching as British Columbians fight back against disaster after disaster. The event hopes to raise as much funds as possible to assist British Columbians and the selected Rotaries will take over from there in allocating the funds.

Do Not Miss One Announcement, Contest or Surprise

To follow announcements on artist line-up, contest prizing, telethon guests and host please follow eh Canada Travel and Experience Nicola Valley on Facebook, Instagram and Twitter (links below).  Most importantly it takes all of us to tell the story so please share announcements and posts. 

BC Fire and Flood Event Partners 

Our group identifies with values such as determination, responsibility, community and Canadian pride. These values are held high in our everyday work environment starting from the organisation to the realisation of our community programs and events.  

eh Canada Marketing Group
National Website / Blog / Talk Show
Facebook / Twitter / Instagram / You Tube 

  • 2022 “Best Adventure Vacation Planner” Canadian Business Awards by Corporate Vision
  • 2021 “Best Canadian Inbound Travel & Tourism Marketing Business” Lux Life Hospitality Awards
  • 2021 Top 100 Power Influencers – #Cloud Global 

Tourism Nicola Valley
Experience Nicola Valley
Website / Blogsite / Talk Show
Facebook / Twitter / Instagram / You Tube

  • 2021 “Best Community Marketing Program in Canada” Canada Prestige Awards
  • 2021 “Best Economic Development Program in BC for Communities Under 20,000” BC Economic Development Association Awards

Kenny Hess
Founder Merritt Rockin’ River Festival

  • A large B.C. music festival that takes place annually, on the BC Day long weekend, in Merritt, BC.

Citxw Nlaka’pamux Assembly
Facebook / Instagram / Tik Tok / You Tube

Works with the local Nooaitch, Coldwater, Shackan, and Cook’s Ferry Indian Bands. The CNA was formed for the purpose of managing the following agreements on behalf of the Participating Bands. 

  • Economic and Community Development Agreement (ECDA) with the Province
  • Participation Agreement (PA) with Teck Highland Valley Copper


  • Rotary Club of British Columbia in Merritt will be collecting donations and proceeds will be distributed to local Rotaries in Merritt/Lytton, Princeton, and Abbotsford.
  • There are more than 700 Canadian clubs registered with Rotary International. 

Coming Soon

  1. Launching soon will be a Hell or High Water Website at www.hellorhighwater.ca.
  2. Contests will be launched regularly starting mid to late December 2021. Entry to contests will be by donation with options for extra entries. 
  3. Please follow the websites and participating social media pages for updates on artists, celebrities, event details, tickets and contest announcements.

It will take all of us to tell this story. Please donate, share, challenge and phone your circles. Lets show Canada cares. 

Hell or High Water Contacts

Telethon and concert sponsorship opportunities available. Request a package. 

Greg Girard 
eh Canada Travel Marketing Group

Melvina White 
Tourism Nicola Valley

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