Canada Adventure Influencers come in all shapes and sizes in Canada, full of promise and great claims. Some deliver and some do not. Many focus on urban and few on rural and small towns. Some have real followers and some have fake followers. Some go for the quick hit and disappear never to be seen again while a few produce quality content which has a long shelf life on search engines and resonates on social media. The question to ask oneself, " What is the Best Canadian Influencer Platform and Training Program for my small town and for my small business?"
"80% of people surveyed admit to buying something based off of seeing a recommendation from an influencer."by Anonymous
Who do you want to target? Think hard about this one because not all social media and search engine marketing is that simple. Do you want your business to connect with the traveller or do you want the traveller to connect with the small business? There is a difference. Take for example Instagram. 97% of marketers use Instagram? However, in rural and small town Canada they do not use Instagram. Many small towns is all Facebook. That is a huge disconnect.
There are 3 1/2 types of Canada Adventure Influencers when it all comes down to it. I will explain the 1 and 1/2 in a bit. Bare with me here. Firstly, there are the social media influencers. Dime a dozen there. Then secondly, there are search engine storytelling influencers. They position content on Search engines for keyword searches. Lastly, the 1 and 1/2... well... that is your golden ticket if you find a good one, they do social and search engine influencer marketing plus more. Moral of the story is to look closely at all aspects of the influencer program. Luckily we know some of the 1 1/2 and they are called Canada Adventure Seekers.
"Influencer marketing is so mainstream that 93% of marketers use it."by Anonymous
Why Should I Use Influencer Marketing? Good question. For one, it is a lot cheaper and way more efficient than your current advertising in the local newspaper, and on the radio. Here is the kicker! Their life span is very short for print and radio. And by the time these 2 formats reach the traveller, they have already made their booking and planning decisions. Both of these old-school formats cater to the locals. Last time I checked they are already living in the community. And... do not even get me started about printing those stupid rack cards.
Here are some of the best practices every small business and small town should be following when it comes to influencer marketing.
(1) Big is Not Always Better.
Engagement rate is everything. Smaller more focused influencers called micro influencers generally have higher engagement rates of 5%+. However, the mega influencers, cost a lot more and they tend to have engagement rates of 1%+. Makes you wonder then? Are they engaged followers or just crazy fans that like everything that influencer does? My money is on the latter.
(2) Fake Followers and Ghost Followers.
According to Invesp $1.3B was spent on influencers with fake followings. Then consider this. You can buy 5000 fake followers for $30! And... just to be clear... how much was spent again? $1.3 Billion! Ouch! That is a lot of Fake Followers. Consequently, these unethical influencers inflate the amount of followers on their pages so they can charge more money. Luckily for small towns, most influencer fraud, is at the urban and corporate level. Why? Because that is where the big money is.
"50% of marketers consider finding these fakes as the biggest challenge in their influencer marketing campaigns."by Anonymous
In closing, Canada Adventure Influencers, are worth every dollar, when you connect with a legit one. In one study, influencer marketing achieved 11x the ROI more than banner ads. In another study businesses earn, on average $5.20 for every dollar spent on influencer marketing. Now, is the time to ask questions. We are here to answer them.
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This was the blog we used today for training with Lisa and Walter. Enjoy.
Interested in hearing your thoughts are about influencers?
I've only recently opened my Instagram up to the public. I thought about boosting followers at one point, but I genuinely love seeing who pops up as a new follow and I get to authentically look at who they are and what their style of adventure is. I couldn't do that if I paid for a few thousand. I'd never know who is real and who is there because they are paid. Works both ways! Great read.
Great read guys! I started this journey sharing my photos on a private Instagram page. It led me to connect with other like minded people and form a great network. I have more recently been focusing on growth on Facebook to connect with a different audience and it has opened new doors for me. I enjoy learning from you both!
Such a great read! I started my journey sharing all my fishing adventures and I have met so many like minded people who share the same passion that I do! I really enjoy learning from you guys!
I appreciate this blog. Also interested to read comments about Facebook and Instagram. Still learning here and mulling over possibilities.
I enjoyed this read, it was very informative. I love being a part of the Canada Adventure Seekers. It is such a great community of like-minded, adventure loving people. Reading about everyone's adventures is fun and the experiences are so diverse.